Entô Wins “JAXURY AWARD 2024” for the Third Consecutive Year

We are proud to announce that Entô has been recognized in the Stay category of the JAXURY AWARD 2024, an award presented by the JAXURY Committee to honor world-class Japanese brands. This marks our third consecutive year receiving this prestigious recognition.

JAXURY (pronounced JAKUSHURY) is a coined term representing Japan’s Authentic Luxury—a concept that highlights genuine, heartfelt experiences originating from Japan.

With the goal of sharing “inspiring Japanese experiences” with the world, the JAXURY Committee was established as a non-profit organization by members who resonate with this vision. Rather than simply equating luxury with extravagance, the committee aims to spotlight Authenticity = True Luxury, leading to the creation of the JAXURY AWARD in 2021.

Entô has been recognized for offering a unique stay experience where guests can connect with the Earth's ancient memories, reflect on themselves, and rediscover their true essence as human beings. We are honored to have received this award for three consecutive years since 2022.